Tag Archives: decision making

Valerie Reyna is PI on a new three-year federal formula funds project called Reducing Risk Taking in Adolescence Using Gist-Based Curricula. Reyna’s research team will partner with Cornell University Cooperative Extension in New York City to refine and test interventions to reduce unplanned pregnancy, sexually transmitted diseases, and the incidence of obesity among youth in New York State. Three interdependent lines of research form the basis for the project: research on human judgment and decision making, on adolescent risky decision making, and on sexual risk interventions for youth.  Most recently, Reyna and colleagues completed a 5- year grant funded by from the National Institutes of Health to implement fuzzy-trace theory’s principles of representation and retrieval in a randomized trial with high school students designed to reduce premature pregnancy and sexually transmitted infections.  This research will directly inform the current project.
The project will further refine and test the Gist-Enhanced Reducing the Risk (RTR+) curriculum, a successful sexually transmitted disease and pregnancy prevention curriculum based on Dr. Reyna’s research on adolescent decision making. A recent randomized control trial has shown the RTR+ curriculum to be effective.  The purpose of this study is to further increase the magnitude and duration of these effects and develop a teaching guide to facilitate implementation in New York State.

The project will also develop and test a “gist-enhanced” healthy lifestyles curriculum by applying Dr. Reyna’s research to another critical risk domain – obesity.  The thrust of this effort will be to enhance an existing evidence-based healthy lifestyles curriculum to incorporate new ways of “framing” healthy lifestyle decisions for youth.  Research indicates this will increase the effectiveness of interventions.  Data will be collected in preparation for a larger funding proposal. Finally, through an online professional development presentation, the project will seek to share the research and lessons learned with extension educators and others.

Through this research-community partnership, the project will combine empirical research from Reyna’s work, with practical knowledge gained through implementation of the two curricula, and use this knowledge to inform and facilitate future replications of the programs in New York and elsewhere.

For Further Information
Risky Decision Making in Adolescents
Laboratory for Rational Decision Making

Human Development Outreach & Extension

Human Development Today e-News

Valerie Reyna along with faculty from economics, psychology, government, management, policy analysis and management, and law will collaborate on a new project sponsored by the Institute for the Social Sciences on Judgment, Decision making and Social Behavior. The project will be led by Ted O’Donoghue in the Department of Economics.

The field of Behavioral Decision Research, populated primarily by psychologists, attempts to develop descriptively accurate models of human judgment (i.e., how people understand and react to uncertain outcomes) and human decision making. The field of Behavioral Economics, populated primarily by economists, attempts to incorporate ideas from Behavioral Decision Research in order to make better predictions about economic behavior and economic outcomes. In recent years, each field has expanded rapidly within its discipline. However, despite their closely related research agendas, there is surprisingly little direct interaction between the two fields, and even less collaboration. This lack of collaboration is a major stumbling block for the behavioral literature --- many important questions are addressed independently despite the potential benefits from working together. Furthermore, both fields suffer from a lack of interaction with other social sciences which study many of the same questions.

Cornell is uniquely positioned to solve these problems and thereby move to the forefront of research on judgment, decision making, and social behavior. We have an established strength in both Behavioral Decision Research and Behavioral Economics. Moreover, Cornell is unique in that its psychologists and economists actively engage each other and consequently have developed an understanding and appreciation of each other’s field. While the potential for fruitful collaboration exists, the physically dispersed nature of behavioral scholars at Cornell has served as a barrier. This project will bring these scholars together to catalyze truly interdisciplinary collaboration that should persist well beyond the duration of the project. In addition, this project will identify ways to broaden the behavioral community to other social sciences.

For Further Information

Judgment, Decision Making and Social Behavior

by Susan Lang and Andrew Reed

Many older adults experience decline in mental processes. But this need not be a handicap, because they largely can compensate by relying more on their strong emotional functioning, which doesn't decline with age.

According to Cornell psychologist Joseph Mikels, "One way older adults may be able to compensate for declines in memory and other important decision-making processes is through preserved emotional skills."

Mikels has been studying the role of emotion-cognition interactions in complex decision making, and how the quality of decisions can be improved across the adult life span. He has found that older adults:

do not experience age-related declines in emotional processing.
should trust their "gut feelings" when making decisions.
prefer not to have too much choice.
Mikels, an assistant professor of human development in the College of Human Ecology, says that research suggests that older adults may differ substantially from younger adults in how they make decisions. As director of the Emotion and Cognition Laboratory, he conducts studies to examine how emotion interfaces with such cognitive processes as working memory and selective attention.

Mikels and others have found, in fact, that relying on emotion, rather than intensive deliberation, can play an important role in decision making. To determine whether older adults might benefit from a reliance on abilities that are spared from age-related declines -- namely emotional processing -- Mikels' research team presented older and younger adults with hypothetical health-related decisions (choosing a physician, for example), in which one of the alternatives was objectively superior to the others.

"When older adults relied on memory-based decision strategies, the quality of their decisions was quite a bit lower than their younger counterparts," Mikels said. "In stark contrast, when older adults relied on their gut feelings, the quality of their decisions was just as high as that of the younger adults."

By focusing older adults' attention on their "gut feelings," Mikels was able to significantly enhance the quality of their decisions. Indeed, studies suggest that older adults may not only prefer to "go with their gut," but that their decisions may benefit immensely from doing so, Mikels said.

Mikels has also found that older adults prefer having less choice in decision making. In a series of large-scale surveys conducted with Cornell colleague Kosali Simon in Ithaca and New York City, hundreds of younger and older adults reported how many options they wished to choose from in a variety of domains, from prescription drug plans to ice cream flavors. Critically, older adults wanted, on average, half as many options as younger adults, and the older the participant, the fewer choices they desired.

In a separate study, Mikels and Simon measured self-reports of how much money older versus younger adults would be willing to pay for varying degrees of choice among prescription drug plans. Whereas younger adults were willing to pay increasingly more for additional options, older adults were not. In other words, Mikels' research suggests that excessive choice may be especially undesirable as we age, as it not only undermines the quality of decisions, but also people's motivation to choose anything at all. Individuals who are faced with dozens of options are less satisfied with their decisions than people who choose from relatively few options, even when the decisions appear as simple as selecting a variety of jam. And, evidence is now suggesting that this "choice overload" effect may be especially pronounced for older adults.

As such, Mikels said it would seem especially prudent to buffer older adults from these ill effects by tailoring decision environments more closely to their abilities and preferences.

Susan Lang is an editor at the Cornell Chronicle. Andrew Reed is a human development graduate student.


Andrew Reed


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Consider the following scenario: The government offers you the opportunity to enroll in a heavily subsidized prescription drug coverage plan, through which you can purchase a wide range of medications at drastically reduced prices, all from the comfort of your home computer. But there’s a catch: there are over 50 plans to choose from, each of which can be assessed along a dozen attributes, from monthly premiums and deductibles to customer service ratings and pharmacy coverage. And, as if this decision weren’t daunting enough, now imagine that you are a senior citizen with little to no computer experience.

If this scenario seems troubling to you, you are not alone. In fact, over 40 million Americans aged 65 and older are offered this very decision on a yearly basis, and, of those, several million (over 4 million in 2008) fail to make any choice whatsoever (The Henry J. Kaiser Family Foundation, 2008). Research evidence suggests that older adults, who are the fastest growing cohort in the US, may differ substantially from younger adults in how they make decisions. For example, although older adults may experience declines in basic-level cognitive abilities, which is why research is so essential, older adults’ decision making may be best conceptualized as a combination of particular vulnerabilities and, in some cases, particular strengths (see below and Strough, Mehta, McFall, & Schuller, 2008). Despite these research findings, seniors are being offered increasingly more decisions and choices. What can be done to help older adults make these complex decisions? Interdisciplinary research conducted by psychologist Dr. Joseph Mikels, in collaboration with economist Dr. Kosali Simon, offers several prescriptions for improving older adults’ decision-making.

Aging of the Mind and Heart

What is the first thing that comes to mind when you think about older adults? If you answered something along the lines of “cognitive decline,” you may not be too far from the truth. There is extensive research evidence of age-related deficits in a variety of mental processes, from working memory and information processing to reasoning and numerical abilities—all of which have been implicated as crucial to effective decision making (for a review, see Peters et al., 2007). Based on such findings, one would expect older adults to be inferior to their younger counterparts in decision making skills, and there is some evidence to support this notion.

However, in contrast to the bleak portrait of cognitive decline, most research depicts age-related changes in emotion in a more positive light. Older adults, relative to younger adults, demonstrate preserved, if not improved emotional functioning and regulation, and also report more frequent positive emotions and fewer negative emotions (for a review see Carstensen, Mikels, & Mather, 2006). In addition, while younger adults tend to focus more on negative information in the environment, older adults are more likely to focus on, and remember, positive information (Carstensen & Mikels, 2005). As such, while older adults’ cognitive abilities appear to deteriorate over time, their emotional skills are largely spared from age-related declines (e.g. Mikels et al., 2005).

Going with Your Gut

Do the best decisions come from the mind, or from the gut? It has been assumed by many western philosophers that the surest path to a sound decision is to gather and evaluate all available information about one’s options through careful, rational thinking. But recently, psychologists have suggested that conscious thinking about options may actually impair accuracy and satisfaction for certain decisions relative to “snap judgments” or decisions based on “unconscious” deliberation (Dijksterhuis et al., 2006). In addition, other “decision scientists” have called attention to the utility of emotion in the decision-making process (e.g. Slovic et al., 2002).

Research by Dr. Mikels addressed the age old debate between the supremacy of “rational” deliberation versus emotional intuitions from a life-span perspective. In light of the aforementioned diverging trajectories in the aging mind and heart, Dr. Mikels questioned whether older adults’ decision making might benefit from a reliance on the skills which are spared from age-related declines—namely emotional processing. In a series of laboratory-based studies, Dr. Mikels’ research team presented hypothetical healthcare-related decisions (choosing a physician, for example) to older and younger adults in which one of the alternatives was objectively superior to the others. When older adults used memory-based, detail-focused strategies to decide, their accuracy was, as expected, worse than that of younger adults. However, when older adults eschewed this “rational” approach to choosing in favor of one based on emotional reactions to the information, they were just as accurate as younger adults.

Thus, by focusing older adults’ attention to their “gut feelings,” Dr. Mikels was able to significantly enhance the quality of their decisions. In a separate study, older adults reported that their capacity to engage in effortful deliberation when making decisions, and their interest in doing so, were reduced relative to younger adults. The combined results of these studies suggest that older adults may not only prefer to “go with their gut,” but that their decisions may benefit immensely from doing so.

Follow-up studies of younger adults demonstrated that they may also benefit from relying on intuitive, emotion-based decision strategies for complex decisions. In particular, college students were more likely to choose the “best” option for complex decisions among vacations or apartments when focusing on their feelings, relative to students who relied on their memory for details about the alternatives. However, emotion-based decision strategies were no more accurate for domains in which students are relatively inexperienced, such as selecting hospitals or doctors. Thus, the benefits of emotion-based decisions may extend to adults of all ages, depending on the choice domain.

How Much Choice is Enough?

When it comes to choice in decision making, the contemporary mentality seems typified by a more-is-better mantra. But is this the case for all individuals? Research by Dr. Mikels and Dr. Simon suggests that while such a mentality may be part of the exuberance of youth, older adults neither desire, nor value, choice to the same extent that younger adults do (Reed, Mikels, & Simon, 2008). In a series of large-scale surveys conducted in Ithaca and New York City, hundreds of older adults (over 65) and undergraduate students reported how many options they wished to choose from in a variety of domains, from prescription drug plans to ice cream flavors. As expected, older adults desired on average less than half as many options as younger adults did, and this preference for choice continued to decline even among the oldest participants. That is, not only did the average 70 year old desire fewer options than a 20-year old, but 80-year olds desired even fewer options than 70-year olds. Additionally, older adults preferred only one-tenth as many options for Medicare Part D prescription drug plans as they are currently offered, on average, across the country (i.e. 5 versus 50).

Clearly then, older adults do not desire as much choice as they are offered, nor as much choice as younger adults do when making decisions. But how would they react to the possibility of having greater choice? In a separate study, Dr. Mikels’ research team measured self-reports of how much money older versus younger adults would be willing to pay for varying degrees of choice among prescription drug plans (i.e. 55, 25, 10, 5, or no options). Whereas younger adults were willing to pay increasingly more for additional options (roughly 50 dollars for every doubling of the choice set), older adults were largely unwilling to pay extra for more choice (Mikels, Reed, & Simon, under review).

But what is so bad about giving older adults too many options? In direct contrast to the more-is-better mentality, research suggests that excessive choice may be especially detrimental to decision making, as it not only undermines the quality of decisions, but also people’s motivation to choose anything at all (for a review see Botti & Iyengar, 2006). Individuals who are faced with dozens of options are less satisfied with their decisions than people who choose from relatively few options, even when the decisions appear as simple as selecting a variety of jam. And, given age-related declines in decision-making competence, this “choice overload” effect may be especially pronounced for older adults. As such, it would seem especially prudent to buffer older adults from these ill effects by tailoring decision environments more closely to their abilities and preferences.

What is the Best Way to Convey Information?

Having too much choice is only one of many factors contributing to the excessively complex decisions facing older adults. Another culprit in the onslaught of complex decisions may be the way in which these choices are presented. For example, when seniors select a Medicare Part D plan, they are not only choosing among dozens of options, but the plans are, by default, displayed on the website in only one manner—by cost to the average consumer. As a result of this one-size-fits-all approach, seniors may not be able to find the plan that best suits their particular health profiles. But how might we improve the system for presenting information about such crucial decisions? To combat the difficulties associated with choosing a Medicare Part D insurance plan, Dr. Simon developed innovative and consumer-friendly methods of presenting older adults with prescription drug plan information. Through the Cornell University Resource Education for Medicare Part D (CURxED) program, her team disseminated easy-to-read comparative information on each drug coverage plan to county extension offices, offices of aging, public libraries and the like. So as to facilitate the communication of plan differences to seniors, information sheets were compiled into three separate binders organized by insurance plan, illness (or combination of illnesses), and prescription drugs, respectively. By presenting various paper-based alternatives to the problematic electronic plan-based presentation of the Medicare Part D website, Dr. Simon’s team was able to convey to older adults the most cost-effective plans based on their individual backgrounds, and to encourage seniors to consider whether they should sign up for the benefit.

Implications

How can you apply these research findings to your daily life? If you are helping an older adult make a decision, you may want to consider the following suggestions:

Encourage going-with-your-gut when appropriate. For example, when helping older adults make complex decisions, it may be best to encourage them to focus on their feelings as opposed to the specific details. They may not only make better decisions, but also feel more satisfied with their choices. Similarly, when younger adults are making complex decisions for familiar domains, it may not hurt for them to “go with their gut” either.

Present age- and person-appropriate numbers of options. Older adults neither desire too many options, nor do they fare well when faced with complex decisions, so make sure that the choices you offer them are both reasonable and desired. For example, instead of listing all of the available home health care agencies in the area, first present the 5 or so most popular ones. If the person you are assisting isn’t satisfied with any of them, present an additional few options. By restricting the flow of information in this manner, you will increase the odds of making a high-quality, satisfying decision.

Give them the amount of information they want, not how much you think they want. Older adults’ decision-making strategies and preferences are significantly different from those of younger cohorts. As such, it is crucial to keep in mind that what seems reasonable and desirable to you may be overwhelming to older adults. The safest way of ensuring a good fit between the decisions presented to older adults and their individual characteristics is to simply ask them what they feel they can handle and/or prefer in terms of decision complexity.

Help seniors find the right information. There is a wealth of knowledge out there for seniors about critical healthcare decisions, including the Medicare Part D prescription drug benefit. Unfortunately, most of it is on the Internet, which is an unfamiliar medium for the average older adult. Helping seniors effectively surf the web, especially on senior-specific sites such as the AARP website, may substantially increase their ability to make more informed and accurate healthcare decisions.

Don’t underestimate older adults’ abilities. Although there are certain types of decisions for which older adults do not perform as well as younger adults, most studies find little to no difference in the quality of decisions made by adults across age groups. It is now believed that older adults are able to effectively compensate for their diminished memory and processing resources through the use of accumulated knowledge and emotional skills. As such, discounting seniors’ abilities to make effective decisions for themselves based on common stereotypes of aging is not recommended.

Just because seniors prefer simple decisions doesn’t mean they cannot process complex ones. Research has shown that older adults are more selective than younger adults in their use of mental processing and deliberation. That is, they do not engage in effortful deliberation over judgments and decisions indiscriminately, but rather conserve them for major social and emotional decisions. The next time you notice an older person appear to skim over a decision instead of diving into the details, keep in mind that he or she may be doing so voluntarily, and not because of any mental impairment.

Further Resources

Emotion & Cognition Laboratory

Cornell University Resource Education for Medicare Part D

AARP (formerly American Association for Retired Persons)

References

Botti, S. & Iyengar, S.S. (2006). The Dark Side of Choice: When Choice Impairs Social Welfare. Journal of Public Policy and Marketing, 25(1), 24-38.

Carstensen, L. L. & Mikels, J. A. (2005). At the intersection of emotion and cognition: Aging and the positivity effect. Current Directions in Psychological Science, 14(3), 117-121.

Carstensen, L. L., Mikels, J. A., & Mather, M. (2006). Aging and the intersection of cognition, motivation and emotion. In J. Birren & K. W. Schaie (Eds.), Handbook of the Psychology of Aging (Sixth ed., pp. 343-362). San Diego: Academic Press.

Dijksterhuis, A., Bos, M.W., Nordgren, L.F., & van Baaren, R.B. (2006). On making the right choice: The deliberation-without-attention effect. Science, 311, 1005-1007.

Mikels, J. A., Larkin, G. R., Reuter-Lorenz, P. A., & Carstensen, L. L. (2005). Divergent trajectories in the aging mind: Changes in working memory for affective versus visual information with age. Psychology and Aging, 20(4), 542-553.

Mikels, J.A., Reed, A.E., & Simon, K.I. (2008). Older Adults Place Lower Value on Choice Relative to Young Adults. Manuscript under review.

Peters, E., Hess, T.M., Västfjäll, D., & Auman, C. (2007). Adult age differences in dual information processes: Implications for the role of affective and deliberative processes in older adults’ decision making. Perspectives on Psychological Science, 2(1), 1-23.

Reed, A.E., Mikels, J.A., & Simon, K.I. (2008). Older adults prefer less choice than young adults. Psychology and Aging, 23(3), 671-675.

Slovic, P., Finucane, M., Peters, E., & MacGregor, D. G. (2002). The affect heuristic. In T. Gilovich, D. Griffin, & D. Kahneman (Eds.), Heuristics and biases: The psychology of intuitive judgment (pp. 397-420). New York: Cambridge University Press.

Strough, J., Metha, C.M., McFall, J.P., & Schuller, K.L. (2008). Are older adults less subject to the sunk-cost fallacy than younger adults? Psychological Science, 19(7), 650-652.

The Henry J. Kaiser Family Foundation. (2008). The Medicare Prescription Drug Benefit - An Updated Fact Sheet (KFF Publication No. 7044-08). Retrieved September 4, 2008, from http://www.kff.org/medicare/upload/7044-08.pdf.

Human Development Today e-News

Human Development Outreach & Extension

Karene Booker

Healthcare in America emphasizes patient-centered choice. It is up to individuals to understand the benefits and risks of different medical options and make informed decisions. Seniors in particular are bombarded by healthcare statistics and choices. But being exposed to facts is not necessarily the same as being informed.

An example of the complexity that seniors face in the healthcare marketplace is the Medicare prescription drug program (Part D) which offers substantially subsidized insurance for individuals over 65 years of age. To take advantage of the cost savings, senior citizens must choose from a buffet of plans with different premiums, deductibles, drug prices, pharmacy networks, and coverage options. Many simply fail to enroll.

A new initiative promises to provide researchers, practitioners, and administrators with comprehensive information to assist older adults in making complex healthcare decisions. The project will examine decision strategies that lead seniors to make better, more satisfying healthcare decisions and test information presentation methods that facilitate optimal decision making. The undertaking is part of a multidisciplinary project that combines the expertise of faculty in psychology, sociology, and economics within the College of Human Ecology and includes collaboration with the Weill Cornell Medical College.

This unique collaboration is being led by Joseph Mikels, Assistant Professor of Human Development, and Kosali Simon, Assistant Professor of Policy Analysis and Management. The project builds on Simon’s health economics research that analyzed Medicare Part D plans and information presentation methods and Mikels’ work that examined age-related changes in cognitive and emotional processing and how these apply to healthcare decision making.

The research will explore the information sources older adults use in health care decisions. Given the complexity of healthcare options available today, older individuals are likely to seek information from a variety of sources including information tools like report cards and fact sheets as well as advice from their physician, family, senior centers, outreach clinics, and friends. Although there is a large investment of public funds into developing information tools, there is little evidence on the effectiveness of these tools relative to other sources. The researchers will conduct a series of focus groups and surveys to gain a comprehensive understanding of where seniors turn to gather information when making healthcare decisions.

The research will examine strategies that may improve the healthcare decisions older adults make. Work in the laboratory of Joseph Mikels indicates that when making complex healthcare decisions (e.g. choosing physicians, treatments, etc.) older adults benefit from strategies that focus on emotional reactions and intuitions rather than on memory and reason. Not only do older adults make better decisions when “going with their gut,” but they actually subsequently feel better about their decisions. In a series of studies, the researchers will further explore how emotional decision strategies may improve the quality of older adults’ decisions about Medicare Part D. The findings of this project have important implications for the design of counseling programs available to aid seniors in health care decision making.

The research will look for information presentation methods that are more effective for older adults. Healthcare decisions (especially with respect to Medicare Part D) are typically very complex, with all relevant information often presented simultaneously. Such presentation methods place an overwhelmingly high burden on individuals’ cognitive capacity. In the final series of studies, the researchers will examine whether different presentation methods (such as paper versus computer presentations, restricted information presentations, and quantitative versus qualitative presentations) result in improved decision quality.

The research findings will have direct implications for the optimal presentation of healthcare related information to seniors. This is an important concern for policy – for instance, advising the Center for Medicare Services how best to administer the Medicare program – as well as for programs and professionals engaged in assisting seniors.

Other participating Cornell researchers include Karl Pillemer, Professor of Human Development and Director of the Cornell Institute for Translational Research (CITRA); Mark Lachs, Irene F and I. Roy Psaty Distinguished Professor of Medicine at Weill Cornell Medical College; and William White, Professor of Policy Analysis and Management. The pilot project is being funded by the College of Human Ecology Pilot Award Program to Encourage Multi-departmental Research Activities. For

Further Information

Emotion and Cognition Laboratory http://www.human.cornell.edu/che/HD/mikelslab/

Cornell University Resource Education on Medicare Part D (CURxED) http://curxed.human.cornell.edu/

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Human Development Outreach & Extension