HD-Today e-News is an important portal for disseminating research and outreach from the Department of Human Development to the public. In 2016, search engine optimization (SEO) strategies were implemented to assess what information on our website attracts readers and how to increase traffic to the site. Topics that have received the most attention from visitors include the death penalty, poverty, sexual orientation, child development, brain-reward systems, the research and outreach activities of Human Development students, depression among adolescents, and women in science. SEO applications have helped direct traffic to HD-Today which has increased by over 800% and we now have visitors from the U.S., Canada, Brazil, the U.K., Germany, Russia, India, Indonesia, China, the Philippines, and Australia! We look forward to sharing with you the latest research and outreach news from the Department of Human Development.