Tag Archives: verbatim

Valerie Reyna

Valerie Reyna, professor of human development, studies the neuroscience of risky decision making and its implications for health and well-being. She says changing advice contributes to the perception that experts might not know what they are doing, which is false. Emotions and actions in reaction to a risk depend crucially on how people understand the gist of the risk.  Providing the facts is important, but it is how people interpret those facts that determine behavior. Dr. Reyna participated in a Newswire roundtable of experts (click here for the link to the video) and discussed how her research can help the public better understand the risks of COVID-19 and improve their decisions about how to respond to it. She also participated in a roundtable discussion organized by the Association for Psychological Science (click here for the link to the transcript).

During the COVID-19 crisis, the public’s need for accurate scientific information is a matter of life and death.  Nevertheless, misinformation is plentiful and it competes with scientific information in what Reyna calls “a battle for the gist” in a new PNAS publication.

In an age of evidence-based science communications for the public good, researchers face a persistent paradox. Despite their efforts to report research findings to the public, misinformation propagates across the Web and around the world. Outreach campaigns using traditional fact-based communications are not necessarily effective in correcting misconceptions. What can be done to more effectively communicate science in a way that helps the public resist misinformation?

Valerie Reyna, Lois and Melvin Tukman Professor of Human Development at Cornell University, has applied her information-processing model, Fuzzy Trace Theory (FTT) to the puzzle of why people accept alternative explanations, narratives, interpretations, or conspiracy theories, and discount or distort facts. All human beings tend to distort facts.  However, it is possible to help people make decisions that draw on scientific facts and that reflect personal values.  The FTT approach offers a framework to understand and to reduce obstacles to public understanding of scientific research. Reyna has identified several key components necessary for constructing an accurate representation of the meaning of science communications.

According to the FTT model, as we process information, it is encoded simultaneously in two formats – “gist” and “verbatim.” Verbatim information includes specific facts, details, numbers, and exact quantities. The precise details, percentages, proportions, or ratios can represent facts, but typical scientific communications do not necessarily convey the relevance or substance of facts: its bottom-line meaning. Rote memory for detailed information often fades from memory, whereas memory for gist—or substance--endures.

Gist representations of information in the mind elicit emotions and social values, and are shaped by knowledge and experience. Research has shown that long after verbatim content, (e.g., specific words, numbers, or syntax), has faded from memory, gist memory remains preserved.

The discrepancy between the recall of gist information and the recall of verbatim information offers an inroad to spread misinformation and conspiracy theories. The effort to provide objective unbiased facts often leads researchers to present data largely in a verbatim format, allowing recipients to judge for themselves the truth-value and justification of the data. This verbatim approach opens the door to others to offer interpretations and explanations, even when the science is uncertain.  Hence, meaningful, emotional, and values-evoking alternative gist interpretations or narratives can gain traction and spread across the internet or similar media. Individuals can unintentionally misconstrue the verbatim details of the data and share it with others.

The repetition of these messages within a community of sharers and recipients adds credibility to interpretations as the precise verbatim details are increasingly forgotten in favor of the gist content of the misinformation. Thus, Reyna explains that rather than removing all interpretation, emotion, and values, that scientists can communicate in a way that is neither meaningless facts nor persuasion.  The meaning behind the gist—the why—should be made as transparent as possible so that individuals can make their own decisions. The gist-based approach to science communications builds on a foundation of science literacy and the value of scientific research for the public, as well as reduces the acceptance and spread of misinformation.

Journal reference for this story:

Reyna, V.R. (2020). A scientific theory of gist communication and misinformation resistance, with implications for health, education, and policy, PNAS (Proceedings of the National Academy of Sciences). www.pnas.org/cgi/doi/10.1073/pnas.1912441117

For juries awarding plaintiffs for pain and suffering, the task is more challenging – and the results more inconsistent – than awarding for economic damages, which is formulaic. Now, Cornell social scientists show how to reduce wide variability for monetary judgments in those cases: Serve up the gist.

As an example of gist, juries take into account the severity of injury and time-scope. In the case of a broken ankle, that injury is a temporary setback that can be healed. In an accident where someone’s face is disfigured, the scope of time lasts infinitely and affects life quality. In short, “meaningful anchors” – where monetary awards ideally complement the context of the injury – translate into more consistent dollar amounts.

Valerie Reyna

Valerie Reyna

“Inherently, assigning exact dollar amounts is difficult for juries,” said Valerie Reyna, professor of human development. “Making awards is not chaos for juries. Instead of facing verbatim thoughts, juries rely on gist – as it is much more enduring. And when we realize that gist is more enduring, our models suggest that jury awards are fundamentally consistent.”

The foundation for understanding jury awards lies in the “fuzzy trace” theory, developed by Reyna and Charles Brainerd, professor of human development. The theory explains how in-parallel thought processes are represented in your mind. While verbatim representations – such as facts, figures, dates and other indisputable data – are literal, gist representations encompass a broad, general, imprecise meaning.

VHans Chronicle

Valerie Hans

“Experiments have confirmed the basic tenets of fuzzy trace theory,” said Valerie Hans, psychologist and Cornell professor of law, who studies the behavior of juries. “People engage in both verbatim- and gist-thinking, but when they make decisions, gist tends to be more important in determining the outcome; gist seems to drive decision-making.”

In addition to authors Reyna and Hans for the study, “The Gist of Juries: Testing a Model of Award and Decision Making,” the other co-authors include Jonathan Corbin Ph.D. ’15; Ryan Yeh ’13, now at Yale Law School; Kelvin Lin ’14, now at Columbia Law School; and Caisa Royer, a doctoral student in the field of human development and a student at Cornell Law School.

The research was funded by grants from the National Institutes of Health, Cornell’s Institute for the Social Sciences, the Cornell Law School and Cornell’s College of Human Ecology.

Update: On Sept. 1, 2015, the National Science Foundation awarded a grant for $389,996 to Cornell for support of the project “Quantitative Judgments in Law: Studies of Damage Award Decision Making,” under the direction of Valerie P. Hans and Valerie F. Reyna.