Tag Archives: cognitive neuroscience

Reprinted from cnbc.com, "Why you'll still have a hard time saving money, even if you get a raise" by Darla Mercado.

Adam Anderson and Eve De Rosa

If you were hoping a raise would help you pad your emergency fund, prepare to be disappointed.

That's because your brain has learned to prioritize earning more money over saving it, according to a recent study from a team of neuroscientists at Cornell University.

"There's this implicit blame that people aren't working hard enough and that the lack of savings is a reflection of work ethic," said Adam K. Anderson, associate professor at Cornell University's College of Human Ecology and co-author of the report. "But the data suggest that while people work a lot and work hard, saving is a problem," he said. Indeed, roughly 55 million people have nothing saved for an emergency, according to Bankrate.com. That's no surprise considering that wage growth has been tepid. Further, workers are grappling with an array of competing priorities, including repaying their student loans and saving for retirement.

Here's how your brain is also keeping you from putting money away.

Monetary reward

The neuroscientists studied 78 men with a mean age of 21 and were told to associate one color with "earning," which would have them gain 30 cents, and another color with "saving," avoiding the loss of 30 cents. Participants were given a timing perception task, which would measure how quickly they responded to the colors and chose to either save or earn. In one experiment, nearly 90 percent of the participants earned more than they saved. Three out of four also reported that they saw the color associated with earning on the screen first, when in reality they were seeing the color that corresponded with saving. "You're performing the same job, and you're earning or saving for an equal amount of work," said Anderson of Cornell. "But at the end of that, it seemed easier to perform the task associated with earning," he said. "They responded more quickly and made more money."

Changing your mentality

The scientists surmised that the preference for earning money over saving is a learned behavior. "It's rational from the brain's perspective: You must earn before you can save," said Anderson. "It could partly be cultural," he said. "We brag about work ethic and earnings, but we don't talk about coming up with a cool savings plan." In order to change up your behavior, practice being mindful of squirreling away cash.

1. Acknowledge the problem: It's no secret that a variety of priorities and expenses are competing for your hard-earned dollars, but be aware that merely making more money won't necessarily solve your problems. That's especially the case if you're blowing your raise instead of pocketing it. "For the majority of people, if you make more money, the savings won't match it," said Anderson.

2. Make the choice to save: Having a slice of your paycheck automatically go toward an emergency savings account can help you build your cash reserves without thinking about it. But if you want to change your mentality on saving versus earning, you should also make the active choice to put away a dollar a day, said Eve De Rosa, associate professor at Cornell University's College of Human Ecology, and co-author of the report. "Saving a dollar a day isn't going to accumulate into a fantastic abundance of savings, but this daily practice of attending to saving makes you mindful," said De Rosa.

3. Think ahead: We prioritize the present and attach less importance to the future, which may factor into why people prefer to earn instead of save. "It helps to think about the future us and what we can do for that person," said Anderson. "You can imagine that people default to 'I should earn more,' but the idea is that you want to save for that person in the future," he said.

Charles Brainerd

Reprinted from the Cornell Chronicle, March 8, 2017.

By Stephen D'Angelo

Charles Brainerd, professor and chair of the Department of Human Development in the College of Human Ecology, and 13 other scholars nationwide have been elected the newest members of the National Academy of Education (NAEd) for their scholarly contributions in the field of education research.

NAEd advances high-quality education research and its use in policy and practice. It consists of 209 U.S. members and 11 foreign associates who are elected on the basis of outstanding scholarship related to education.

“It was not something that I anticipated and came as a surprise,” Brainerd said. “For me, this is another indicator of the international stature of the human development department.”

Brainerd joins fellow Cornell NAEd members Stephen Ceci, Ronald Ehrenberg, Robert Sternberg and Kenneth Strike.

Brainerd has published more than 300 research articles and chapters and more than 20 books. His research covers human memory and decision-making, statistics and mathematical modeling, cognitive neuroscience, learning, intelligence, cognitive development, learning disability and child abuse.

Within the field, Brainerd’s research is known for having had deep impacts on educational, developmental and cognitive psychology, and he is credited with major breakthroughs across both his theoretical and empirical contributions.

His current research centers on the relation between memory and higher reasoning abilities in children and adults, also focusing on false-memory phenomena, cognitive neuroscience, aging and neurocognitive impairment.

Academy members are tapped to serve on expert study panels and are also engaged in NAEd’s professional development programs, including postdoctoral and dissertation fellowship programs.

“It’s an opportunity to serve,” said Brainerd. “The national academy forms committees and study groups of leading scholars to work on important issues in higher education – important and prominent questions of the day – and provides advice and leadership on those questions.”

Stephen D'Angelo is assistant director of communications for the College of Human Ecology.